KEY MARKET SEGMENTS
MARKET SUB-SEGMENTS (CUSTOMER GROUPS)
PRODUCTS & BRANDS
Construction
A comprehensive range of products and techniques to create value for the construction industry and support sustainable development.
- Individual House Builders (B2C)
- Tata Tiscon (Rebars)
- Pravesh (Doors & Windows)
- Tata Pipes (Plumbing Pipes)
- Rural Roofing (B2C )
- Tata Shaktee (Roofing sheets)
- Nest-in (Housing, Water ATMs, Ezynest Toilets)
- Infrastructure (B2B)
- Housing and Commercial (B2ECA)
- TMT Rebars (Higher dia rebars, Corrosion resistance steel)
- Tiscon Readybuild (Cut & Bend Bars)
Automotive
Automotive applications is one of the focus areas of Tata Steel’s Research & Development, aimed at giving the Group a competitive edge in the automotive market.
- Auto OEMs (B2B)
- Hot rolled, Cold rolled, Coated Steel Coils & Sheets
- Auto ancillaries (B2B, B2ECA)
- Hot rolled, Cold rolled, Coated Steel Coils & Sheets
- Precision Tubes
- Tyre Bead Wires
- Spring Wires
- Bearings
General Engineering
A range of steel products, encompassing hot rolled and cold rolled sheets, wire rod and wire, sections, plate, bearings and tubes, which serve a multitude of small engineering companies.
- Panel & Appliances (B2ECA)
- Fabrication & Capital Goods (B2ECA)
- Furnitures (B2ECA)
- Tata Steelium (Cold Rolled)
- Galvano (Coated)
- Tata Astrum (Hot Rolled)
- Tata Structura (Tubes)
Industrial
A range of products to support industrial processes and applications.
- LPG (B2B)
- Hot Rolled
- Welding (B2B)
- Wire Rods
- Process industries (e.g. cement, power, steel) (B2B)
- Tata Tiscrome (Ferro Chrome)
- Tata Ferromag (Ferro Manganese)
- Boiler Tubes
Agriculture
High quality agricultural implements making it the first choice in India’s rural markets.
- Agri equipments (B2B)
- Bearings
- Fencing, Farming & Irrigation (B2C)
- GI wires
- Agri & Garden Tools
- Conveyance Tubes